About

Twenty-five years of solving
real, measurable problems.

For a quarter century I've sat across the table from customers in business and technology sales, and the job never changed: find the real problem, put a number on it, and solve it in a way you can measure. Hearthstone Properties KC — and the DealLab engine behind it — are built on that one idea.

Chris HudsonFounder & President, DealLab LLC

The through-line

People don't buy features — they buy a measurable outcome. Twenty-five-plus years in business and technology sales taught me to look past the stated request to the real problem underneath it, quantify the cost of leaving it unsolved, and deliver a result you could point to on a spreadsheet. That discipline didn't change when I moved into real estate. It just found a new problem to solve.

Along the way I trained as a Lean Six Sigma practitioner — and that's the lens I bring to every deal. Six Sigma is a war on three things: waste, variation, and defects. In real estate, the most expensive defect is a bad acquisition, and it almost always traces back to optimistic, unsourced numbers. So the process is built to remove the guesswork: sourced inputs, conservative assumptions, and a repeatable method that produces the same honest answer every time.

Sales & tech

Diagnose, then quantify

25+ years selling complex solutions — the habit of finding the real problem and proving the ROI before anyone commits a dollar.

Lean Six Sigma

Kill waste and defects

A data-driven process that strips out guesswork and protects against the one defect that matters most: buying wrong.

Real estate

Operate with discipline

Acquisitions, renovation, and exit strategy across the Kansas City metro — every property underwritten the same conservative way.

BizDev · Leadership · Marketing

Build on a promise kept

Teams, partners, and capital relationships built around a simple commitment: do what we said, measure it, and stand behind the numbers.

Founding principle
Help the customer solve a real, measurable problem. Everything else is downstream.

For a seller, that's a fair, fast, certain outcome. For a capital partner, it's a defensible return with the risks named up front. For us, it's a deal that still makes sense even when one assumption turns out wrong.

Why we built DealLab

DealLab is that philosophy turned into software. It underwrites every property across eight exit strategies with conservative, fully-sourced math — so the answer to "is this a deal, and what should I offer?" is a measurable result, not a hunch. Every number is tagged Verified, Estimated, or Assumed, so you always know what's solid and what still needs to be confirmed.

It exists because we believe the same thing about acquisitions that I learned in sales: you make money when you buy right — and buying right is a process, not a feeling. The tool protects the downside, compares every exit, and tells you plainly what it doesn't yet know. That's the measurable problem we set out to solve, for ourselves and for the partners who invest alongside us.

25+
years in sales & tech
Lean Six Sigma
process discipline
8
exit strategies, one verdict
4
KC-metro target markets
100%
of inputs source-tagged

Let's solve a measurable problem.

Whether you're a seller who wants a straight answer or a partner who wants a defensible return, the standard is the same: sourced numbers and a result you can measure.

Enter the dashboard → See how we underwrite